Hilal Confectionery Pvt. Ltd. , Karachi

Job Description:

• Lead and manage the marketing team and develop brand/marketing skills.
• Manage all Market Research, Advertising & Promotion, Media planning, Exhibitions & campaigns. New Product Development activities.
• Develop and implement marketing strategy to effectively reach customers, communicate the value proposition of the brands and influence purchase of product.
• Achieve brand/product marketing objectives. Meet or exceed marketing performance measures.
• To monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for our brands.
• To have close coordination with all concerned departments including product developers, R & D, marketing personnel and creative/designing to make sure company brand perceptions are rightly projected and perceived.
• To routinely travel to attend meetings with marketing agencies.
• Lead market research efforts to understand customers’ perception and behavior. Formulate effective marketing strategies to ensure the brands receive maximum visibility and perform better than other competitors.
• Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, marketing and support to ensure revenue and customer satisfaction goals are met.
• Develop pricing & packaging strategies improve margin mix, trade spending strategies and distribution goals in order to develop actionable plans.
• Coordinate product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies)
• Take marketing initiatives, with respect to special packaging, as well as promotions, sweepstakes, contests, giveaways, etc.

Skills Required:

Leadership qualities 
Analytical Skills 
Interpersonal and relationship building 
Ability to plan and organize 
Negotiation skills

Industry: Fast Moving Consumer Goods (FMCG)

Category: Marketing

Job Type: Full Time/Permanent ( firstshift )

Job Location: Karachi, Pakistan

Minimum Education: Masters

Degree Title: MBA ( Marketing)

Minimum Experience: 5 Years

Company: Hilal Confectionery Pvt. Ltd. , Karachi